Ever since Eliyahu M. Goldratt and Jeff Cox got together back in 1984 to release the book “The Goal”, it became almost universally clear that the ultimate goal of any business is to make money. While that was likely always the case, it kind of got buried over the years under shifting management fads and ancillary things we do to reach that real ultimate goal. Since the goal is to make money, we have two choices of how to do that: we can increase revenue or decrease expenses. Those looking to … [Read more...]