For years, a “sustainability strategy” seemed like pie-in-the-sky daydreaming, the province of idealists that don't understand business. However, as sustainability strategies have grown and developed, their economic benefits began to clarify, and soon, this tool formerly regarded as eco-granola-nonsense became a significant contributor to the bottom line. Such a transformation might amaze, but a closer look at how it pulled off such a move will make it look simpler than many may have … [Read more...]